New Advertising for Coach Ramadan Collection 2018

On April 17th, 2018 I was commissioned by Coach to photograph handbags for their Ramadan still life campaign. The Art Director wanted me to light the handbags in a way that created a moody and warm environmental feel. We did this by building a frame with different cut out shapes that we placed in front of the main light-played with different distances until it was right. The last part was adding several fill lights to create a “lantern” light quality. The lighting setup was extremely challenging but rewarding. I couldn’t be happier than how it turned out!